Exploring the intersection of engineering and artistic vision
A study in structural poetry and mathematical precision
Overview
Calatrava: Structural Rhythms is an exhibition identity system that explores the organic, repeating patterns within Santiago Calatrava's architectural works. Through a restrained palette of blue and white, the system captures the architect's signature biomimicry through deliberately imperfect repetition—where forms echo but never duplicate exactly, creating a visual rhythm that evolves across applications. This approach mirrors Calatrava's ability to translate nature's mathematical patterns into monumental architecture while embracing subtle variations that give his structures their distinctive living quality.
Exhibition Design
Brand Identity
3D Modeling
Product Design
Environmental Graphics
Event Branding
Brand Guidelines
Display Typography
CALATRAVA
Helvetica Neue Bold - Exhibition Headlines
STRUCTURAL RHYTHMS
Section Headers & Key Messaging
Body Typography
Helvetica Neue Regular
20px / Exhibition descriptions and wayfinding
Helvetica Neue Light
16px / Detailed information and specifications
Typographic Principles
The typography reflects Calatrava's architectural philosophy:
- Geometric clarity echoing structural forms
- Modernist simplicity and rational order
- Bold statements balanced with refined details
- Emphasis on negative space and rhythm
Usage Guidelines
- Use bold weight for architectural feature highlights
- Maintain generous white space in layouts
- Align type to structural grid systems
- Create hierarchy through scale contrast
Core Color Palette
Pure White
#FFFFFF
Representing Calatrava's signature structures
Sky Blue
#1692ff
Water features and environmental context
Exhibition Black
#333333
Primary text and UI elements
Steel Gray
#888888
Secondary text and details
Exhibition Examples
CITY OF ARTS AND SCIENCES
Valencia, Spain
Descriptive Examples
Process
Field Research First-hand observation and documentation of Calatrava's architecture across NYC and other cities Detailed observational drawings capturing structural elements and forms Analysis of recurring architectural motifs and patterns Translation to Product Design Development of exhibition merchandise that embodies architectural principles: Turning Torso Pen: Translating the building's iconic twist into a functional object Auditorio de Tenerife Bottle Opener: Adapting the sweeping curves into a handheld tool
